Welcome to the weekend!
Last time we questioned where the men are, so lets take a look at where they've gone. The above video continues the recent trend in the last few years of the return of adventure stories outside the mainstream. Where are the men? They're reclaiming what's been lost.
It's hard to understand if you don't know or remember what it was like back when I wrote The Last Fanatics, but at the time such things were not ever discussed. The pulps, fairy tales, penny dreadfuls, and basically anything that wasn't "approved" billion dollar corporate IP, was thought of as complete worthless trash with no value at all.
You'd have folk bragging about the "woman who wrote the original draft" of the Space Battle movie, but said people would never read a Leigh Brackett story, if they even knew what her name was. And of course Flash Gordon and the old serials are trash and valueless, because people who hate adventure stories told them they were years ago. No one ever confirmed any of this, it was just assumed to be true. The people in charge would never ever lie to you, after all. Right?
They did, though. I grew up raised on a lot of different forms of art and I never cared about age. I was as likely to watch Rocky & Bullwinkle as I was to watch the new (at the time) Spiderdude series. What mattered is if it was good. But we all know there was a push to declare "Kids wouldn't engage with old things" at the time, and it wasn't because they wouldn't. It was because those in control of said billion dollar corporate IPs didn't want competition. So they made sure they didn't have any, which ended up chasing a lot of normal people away. Though this isn't a new phenomenon.
But that kind of Big Lie doesn't last forever. As mainstream entertainment declined in the '00s before completely falling to pieces in the '10s, men still wanted to have fun and blow off steam. They wanted stories of exciting adventure and derring-do, of cool settings and strange places, and protagonists that weren't going to mop--they were going to do what needed to be done. Basically they wanted what had died when the men's adventure industry was strangled to death back in the 1990s and the Thor Power Tool Case obliterated the backlog of classic adventure stories in the 1980s. In the modern age there are really only two places to find it now.
The first is to scour used bookstores and online shops for old men's adventure books (like the above video goes into), digging for treasure that the mainstream doesn't want you to have anymore. The other is to go digging through independent and NewPub writers to find new stories in that vein that otherwise wouldn't be allowed to exist either. Regardless of which path you choose (I recommend both!) if a male wants to find an adventure tale to get his blood pumping, he is going to have to fight for it. There is simply no other choice if we wish to reclaim what was lost and build something new.
It's not going to be easy, but this is the point we have to build from in order to make a space for an audience that was more or less left behind over a quarter of a century ago. Remember that even mega-popular franchises like Goosebumps that did manage to reach males were also sabotaged and never explored by the publishers, because they just don't care. You will never find this material from any of the people in charge of OldPub. They do not want it.
And yet, it still exists. Not only as buried treasure from the past but also in the present. You only have to be willing to dig and your efforts will be rewarded. The important part is that we never give up, because only we at this point can't turn things around. No one else is going to do so, especially not in the dying industry being left behind.
So keep your chin up. The men are here, and they're staying. No matter what OldPub says or does, we're sticking around. Now to build back what was lost to show them just what they've lost out on. We can do it, because nobody else will. It's up to us.
Thanks for reading, and I'll see you next time. Have a good weekend!
Don't forget to check out the new issue of Cirsova! Stories of cool protagonists, crazy settings, and wild action await you!
No comments:
Post a Comment