World of Pulp

Welcome back to the wasteland!

It's been a crazy decade+ since the pulp revolution first kicked off in earnest way back on those initial blog posts (since collected in one book here). No one would have guessed way back then that so much of what was being said would become standard advice in the NewPub world after over half a century of slander and libel against them proved so effective. At the time it felt like an uphill battle to even give the pulps are fair shake at all.

Back when I first published in 2016, no one was talking about the pulps as anything but either a problematic punchline, or something you had to scrub clean if you wanted to take advantage of what they created. In the time since that era, however, things have changed 180 degrees in the opposite direction. Now saying that you are inspired by the pulps is a selling point to just about anyone looking for something to read.

The pulps have gone from persona non grata into being the belle of the ball. It's still a bit hard to believe for anyone who has been around that long.

The above video is just one example of many in how newer writers are no longer told to tiptoe around the idea of the pulps, especially in a market hungry for something exciting and outside of OldPub's safe boundaries. You can do anything, and all writers and readers need to know that: the dusty old formulas are done and finished. The best example we have are the pulps, and now everyone knows it. Go big or go home.

This is now considered mainstream advice to read and learn from the pulps, without even considering any "problematic" elements, and that would have been unthinkable even a decade ago. Even those in more normie adjacent spheres and platforms say the same thing.

Here is another example from not so long ago of someone praising the pulps from an angle no one would have considered before recent times:

If you haven't noticed, the "problematic" nature of pulps was either barely mentioned or not even talked about at all, which would have been unthinkable post-1940 before now. This is the shift I mentioned way back in the Pulp Mindset: the writing world is different now and the future is in NewPub where the rules have radically changed.

And as things change, so to does how we print and acquire our books. There is more to discuss outside of the stories themselves.

You probably noticed, for instance, how bad Amazon has gotten recently. The downgrade isn't just for general consumers but also for writers and readers as well. It's not only harder to reach customers or gain any momentum on a dead algorithm, but it's also difficult to find a price balance that matches the quality writers want to deliver and readers want to pay for. The options are not exactly getting better any time soon.

This also ties into the recent death of the best available print option for books, the mass market paperback. With OldPub ceding the field and giving up on reaching normal people, what can those in NewPub do to change this?

Here is a report from NewPub maverick Kristen McTiernan, the "No-Nonsense Editor", on some of the new publishing options going forward due to Amazon's collapse, her focus on using pulp as the guiding light.

Not only do we have to consider changing our stories, but now the very formats they are being distributed into may very well change in the near future as well. Whatever is left of the old 20th century OldPub model is slowly crumbling away.

And, to be honest, it is more than overdue.

We're a quarter of a century into the 21st. That's 1/4 of the way into a new era and one rapidly escaping the clutches of a dead time and place. It was never going to stay the same forever.

As can be gleamed, there is much to ponder going forward into the Unknown, but it is more than clear that the status quo will not be so for very much longer. What we thought we knew turned out to be not as much as we figured, and now it's time to correct course. And it looks as if what that entails will be revealed sooner than later.

Whatever happens going forward from here, should be very interesting to see.

Thanks for reading, and I'll see you for the next one!

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