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| Find it Here! |
Now for a surprise release that some of you might know of! I have been working with authors Brian Niemeier and David V Stewart to put out this book of essays (and a handful of stories) based on a topic we have all been looking into for some time now: Generation Y!
Compiled from blog posts over the last five years, and edited together by yours truly, you can now explore the discovery of this new cohort as it happened. Split over four sections from defining Gen Y, the difference between other generations, who they are, and what the future might hold, we covered the spectrum on this topic.
What's more: it's completely free! You can download the entire full work here.
We also included some paperback and hardcover files, so if you wish to print a personal version for whatever reason, you can do that, too. Clearly there are some who would prefer a physical edition if given the choice, so have at it if that's what you desire. Just don't put it up for sale. This is a free work and isn't meant to be monetized.
It has been done this way because we wanted to get it out to as many people as possible. We still hear people asking what Gen Y is to this day (while others use stupid names such as "Xillennial" or "Geriatric Millennial" or any number of ridiculous titles) and now you have a completely free resource to give to them in order to explain it to them. This is the first book to attempt to describe an entire cohort of people that has been unjustly ignored for decades, so be sure to let others know just who they are.
This year is also the 25th anniversary of Cultural Ground Zero, where the world froze into the state it's been stuck in ever since. Though recent events have shown it might be finally cracking, now makes it the best time to highlight the generation who remembers the shift most clearly and what it might mean for the future.
Here is the description:
Generation Why?There is an epidemic in the modern age: a crisis of meaning. Why is it the world we were promised back in the 1980s and 1990s seems so far away now? Whatever happened to those hopeful kids from back then? Whatever happened to Generation Y?
From authors Brian Niemeier (Don't Give Money to People Who Hate You), David V Stewart (The Keys to Prolific Creativity), and JD Cowan (The Pulp Mindset), comes this collection of essays about a lost generation trapped in a modernity they were never prepared for.
Read on and discover how Madison Avenue shenanigans, social instability, mindless progress, and general ineptitude, led an entire generation of people through the cracks--and how we can find them again.
This is what is included inside:
Part One: Defining Generation Y
- Nostalgia Chronicles: Gen Y by David V. Stewart
- Lost Generations by Brian Niemeier
- Generation Green by JD Cowan
- Y Television by JD Cowan
- Gen Y and Millennials: A Difference in Software by David V. Stewart
In the first section, we go over the early information we assembled to form the picture of Generation Y. These are some of our earliest pieces on the subject, The point is to help walk new readers through the reasoning that led to the rediscovery of this forgotten cohort. It is not all sunshine and roses, however. We discovered some things we didn't like.
Part Two: Generational Differences
Part Two: Generational Differences
- Strauss & Howe Revisited: Marketing Millennials by Brian Niemeier
- The Millennial Obsession with Harry Potter by David V. Stewart
- Boomer Hate by David V. Stewart
- Generation X & the Desert of Identity by JD Cowan
- Fumes & Leftovers by Brian Niemeier
We then go over the differences between Gen Y and the differences and relationships with other Generations. This one covers a bit of a spread, but it's necessary to understand the place Generation Y fits into in the overall frame.
Part Three: Understanding Gen Y
- Jimmy Turns Thirty-Five by David V. Stewart
- New Toys in the Old Attic by JD Cowan
- The Transactional Past by Brian Niemeier
- Gen Y Stares at the Mirror by David V. Stewart
- Cultural Ground Zero by JD Cowan
This section is Gen Y criticism. Early critics of Gen Y theory were adamant research was only being done because of some ill-defined hatred of Millennials and an attempt to boost this cohort above them. The third section should entirely erase those charges from the record because these pieces are anything but fawning. What this part is meant to do is understand why Gen Y are what they are, and how they got there.
Part Four: The Future
- A Lonely Existence by Brian Niemeier
- The End of Nostalgia by JD Cowan
- Middlebury by David V. Stewart
The final part is obvious from the title. What does the future hold for a generation defined by its past? How do we move forward? Is there a place for us in the modern world? We come to a conclusion that should make perfect sense in relation to what came before.
These pieces all span across the last half decade, so please enjoy them compiled and edited for you today! This was a long time coming.
Once again, you can find the entire book for free here! If you managed to nab it early, then I recommend re-downloading the digital file. There were a couple of formatting errors that were ironed out. Otherwise, we included paperback files as well as covers for both hardcover and paperback should you wish to use them for personal printing, possibly in a service such as Lulu. The reason for this will become clear as you read the collection.
We also wanted to get this into as many hands as possible. So please spread this around as far as you can. It is free, after all.
The reason this needed to be written was because the truth had been obscured so long and by just about everyone involved. From the clueless Boomers in charge to the fleeing Generation themselves, all succeeded in pretending this group didn't exist and burying them. All this has done is alienate and atomize a cohort of people that already lived in a world that had no place for them any longer. That isn't just, and it needed to be brought to light.
Generation Y is real, and now that we all know it, we can do something about it. We can put things in their proper place, and finally move forward, even as the world collapses around us. We aren't in the '90s anymore.
This book also kind of represents the end of an era, in a way. It's been 25 years since Cultural Ground Zero, and recent world events have proven that the ever-present and complacent defeatism and nihilism is turning rabid around us. Soon enough, these subjects might be forgotten in the haze to come. As a result, this is the moment for a work like this.
Now is the time for Gen Y to reclaim their identity and place at the table. This might be the last opportunity before they are effectively erased for good by the shambling culture around us all.
It's been a long time since 1997, but little has really changed culturally until recently. Thankfully, it won't always be this way. Eventually times are going to have to shift past this, but that doesn't mean we should forget what happened to lead us here. Learning from the past is invaluable in order to create a future worth living in for upcoming generations beyond modernity. We have the tools to make that very future. We just have to use them.
Thank you for sticking with Wasteland & Sky for nearly 8(!) years! I never really expected it would last this long, and we still have longer to go. Should you want to know why it's been lighter in content so far this year, well hopefully you understand now. Projects such as this are the reason why. There is much going on in the background and many gears turning, and there is more on the way. There is much to come in 2022.
It's been fun, and it's not over yet. We've still got many more roads to travel down.
Time slipped right by me
It didn't stop to take a look
Everybody knows my story
It's written on the pages of some open book
I thought I had my defenses
I fell victim to sleeping all day
Got caught up in my intentions
Can't let that get in my way
But I can drive all night to get away from what I saw
But I can drive all night to get away from what I saw
Another day, another time, another place
I take a look back at my better half
Or should I say at the other six?
I can look back and laugh about
The things that I know that I just cannot fix
I thought I had my defenses
I'm pretending to sleep all day
Got mixed up in my intentions
Can't get let that get in my way
But I can drive all night to get away from what I saw
But I can drive all night to get away from what I saw
Another day, another time, another place
I can look back and laugh at
The things that I know that I just cannot fix
But I can drive all night to get away from what I saw
To get away, to get away
But I can drive all night to get away from what I saw
To get away, to get away
Another day, another time, another place
Slips through my mind.
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