Welcome to the weekend!
We've gone over slop enough recently, so lets talk a bit about what happens when you rely on it for so long that it destroys the very industry you operate in. The above video from Red Letter Media decides to wade into the obvious reality that Hollywood is dying. Their conclusions might be different than some, but it is still very obvious as to what is happening.
The "success" of the Minecraft movie is a very telling one, and also depressing to think about for those who enjoy the artform. It is essentially a Snakes on a Plane, but successful. In other words, it's a movie that has made money due to the death of the medium.
for those who don't remember, Snakes on a Plane was a bad movie that had no marketing budget except to try to reel in folks with how bad it was. The entire marketing campaign was a meme before memes. You didn't want to see the movie to enjoy a quality product or have a good time at the cinema. They wanted you to watch something bad and give them the privilege of handing them money for it. It was an "intentionally bad" movie before that trend got kicked off. In essence, it was ahead of its time in a lot of ways.
However, it bombed. The mainstream audience still wanted good movies. They still wanted quality and effort put behind it. It was a sign the industry still had life in it because the audience still had expectations for the industry. They no longer do.
At the other end of the spectrum, the Minecraft Movie is only popular because it's a meme that people want to laugh at. They're going to the theater to trash it, to run roughshod over the place, and to cackle ironically at the product made to entertain them. I am not even discussing the quality of the movie itself: as RLM above shows, this is who is seeing the movie and this is the reason they are going to the theater. This is a sign of a dead medium.
As we've also discussed before, there is a lot of issues internally, as well. Sound design is a mess. The masters are retiring and dying off without sharing their secrets. CG is decaying despite requiring more people than ever before (to also work even longer hours). The overreliance on ancient IP is wearing out its welcome, even though nothing new is being made that can seem to connect with audiences. All of this is a sign of an industry that has lost the plot and has no idea how to move forward. That's without going into how those inside the industry appear to have no connection of understanding of their audience at all anymore.
It's all just a giant cluster of confusion.
On top of it, as they also report, the other movies on the highest grossing films of 2025 (so far) list, are all bombs. None made their budget back, and considering how much they spent to be made, breaking even wouldn't even be enough. All of this is the clearest pattern of a dead industry on the way out. It could have been avoided, but we are past that point now.
No one is going to the theaters for "Hollywood Magic" anymore. They are either going to laugh at it, or not at all. They are attending IP farm entries less and less, and walking away at increasing rates. Not even the overseas market is interested like they once were. It is a sign of the times and another market that the 20th century is over. We aren't going back to where we once were ever again. All we have is what lies ahead. And we have no idea what that is.
And for those who keep pointing excitedly to their own TVs in the comfort of their own homes: There's still no money in streaming. No one has yet to figure out what a hit is or how to even measure it. They will continue to strike over this issue, but the bigger problem is that there isn't any feedback on the level of the box office or Nielsen ratings for streaming. Especially not in the online space where bots and paid agents clutter social media space. These are glorified ads more likely to annoy potential audiences than anything else.
All of this is also without going into the loss of shared culture. There is no reason to watch something you aren't sure if you're going to like if there's no one to talk about it with. What's the point? Water cooler talk has changed.
In fact, everything has changed. That is how the passage of time works. While the world we grew in is long gone, so is the world of even a decade ago. Old systems are falling away and will eventually leave the field clear for new ways going forward.
We're going to have to explore it ourselves, it seems. That's fine. There are plenty of excited creatives in indie spaces willing to do what they can to entertain you instead. until we figure out how to rebuild again, this is our best bet going forward.
Personally, I have the Psycho Mission serial currently ongoing at the blog (with a just-released podcast episode about it here!) as well as other projects on the way. But I'm also just one of many working as much as we can in a landscape with no real direction forward. There are plenty of others, including one below I'd like to end today's post on.
I would once again like to thank you for reading. It's been a long ride so far with no clear destination ahead. I appreciate you joining me as we figure out our path through the wasteland. Hopefully one day we'll find the way out.
Until next time!
For something new, check out the 365 Infantry project! Wolves, motorcycles, guns, robots, and the apocalypse! There's nothing quite like it!
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