Weekend Lounge ~ The Last Renting Space

Welcome to the weekend!

The end of August is finally here, and we're heading into the last third of the year! One last stretch to go and we'll have made it. Until then, let's have a little fun as we usually do on the weekends. Today will be a more straightforward one.

Considering recent topics, I wanted to go over one we've touched on a bit, but one that seems to be coming back with younger generations: the rental experience. What exactly do we miss about rental stores, and what can we get back?

For one, obviously the preference for a long time has been to own. When DVD first came in during the late '90s and became standard in the early '00s (almost two decades ago) it became a lot more common to buy what you wanted. Rental stores themselves (the chains, particularly, though some smaller ones did this too) cleared out old stock cheap, some even offering classic games that go for hundreds on the second hand market for peanuts. It made sense why that was popular, sometimes favorites disappeared and you would never find them again. You had to grab what you could.

That era passed quickly, however. and the '00s changed as they went. By the end, social media was standard, cheap DVDs were common, and this new thing called streaming and even YouTube had taken over by the late '00s. Blockbuster died, becoming a corporate monolith pumping Hollywood product at the expense of local scenes and lack of variety, showing that the customer could have more than the hobbled selection they were left with by the end of that behemoth.

I know there are younger people (particularly '00s kids, Millennials) that don't believe me, but Blockbuster was a corporatized monopoly that replaced local industry, no different than pretty much everything we complain about today. It choked out variety, (local stores had their own selections not mandated and supplied by Hollywood directly), local filmmakers who used to have incentive to share their wares at their local store, and turned the rental experience into a bland facsimile of what it once was. Everything you complain about today in regards to places like McDonalds, Walmart, and even the recent Cracker Barrell disaster, all started with Blockbuster. Make no mistake, if it was alive today, it would be just like them.

That said, Blockbuster was not without merit, even if a part of the decline of the industry itself. There is something missing in the entertainment space without renting around. In fact, there is something missing in the entertainment space in general, as we have finally accepted it all as throwaway and interchangeable, and as we've done so we've begun to crave that missing piece we've been missing. But what exactly was it?

As the above video shows, it's all the little things, the touches of humanity that have since been lost to interpersonal Consuming and hiding away from the world.

Just think of how much the medium of cinema has changed, for the worse since the 20th century. One can also throw television in here too, and even aspects of gaming (like multiplayer). It started as a public activity in a high trust society, and ended as a private affair in a low trust one. It doesn't matter whether you "hate people" or think your taste impeccable and beyond reproach, but an activity that once included sociality as an important factor which is now completely stripped away signals something important has indeed been entirely lost.

Some might say we cannot get that back, that "progress" is inevitable and time marches on so we must adapt. While the latter is true, the former does not understand that every single change that happens in life is not automatically "progress" and needs to be kept around. We now know that something behind "new" does not preclude its quality, a lesson we had to learn after that decade of disaster known as the 2000s and the rot to come of the 2010s.

There are things we lost, important things, and we need to bring them back. We cannot keep pretending we can go on as we currently are.

Streaming has its uses: online gatherings, meetings, and even video sites, have their place. What it cannot do is replace real life needs, like social interaction. For example, online multiplayer has never come close to replicating the feeling of playing in the same room with someone you can directly interact with. Even when the games were better, they never matched up due to missing that important feature earlier classics took for granted. The cinematic experience is the same.

It goes without saying that the solution isn't to bring Blockbuster back, or to get another company to replace what it did. The corporate era is over now, and it's clear we cannot bring it back. Much like how McDonalds hanging its awful modern design wouldn't change how choked out the fast food industry has been of fresh blood in decades, just putting up logos and chanting old sales pitches and advertising lingo won't repair the larger problem.

It has to start locally. It just does. There is no other option. If one really wants the rental experience to return, it is going to have to start there. It is going to have to start where it began, in small mom and pop shops serving the local community. People are going to have to drive out of their way, even from the next town over, to scope out your wares and spread the word. Just as it once was, this is the only way it can be.

That being said, it isn't like just offering rentals will change the social climate. Telling someone to just start a business to fix social problems is a recipe for disaster. But we have to start somewhere with an idea, and that is closer to the ballpark than wishing for the return of corporate control of an industry again. That is just plain never going to happen and not a path worth traveling down. We do not need another Netflix. We do not even need the current one, to be brutally honest.

So I'm not going to make this post anti-Blockbuster or anything of the like, because it really doesn't matter at this point. However, there is something to be gained from such a simple industry being lost purely for automated digital distribution.

The arts and entertainment in general have been losing their connection with society, with real people, and it isn't a new phenomenon. We've trumpeted anti-social "leaders" and artists for decades as the people whose example is worth following, and it's led us to where we are now. We can't go any farther in this direction as it it has done little but foster acceptable mental illness in the mainstream and confuse the abnormal with the normal. All standards have been lost.

To go forward at this point requires going back. It isn't a suggestion, it is simply reality. We've spent too far mindlessly plowing ahead and ignoring the road signs while plugging our ears and repeating "progress" like it's a religious mantra of some kind. Continuing to do that, despite its very clear failure will not just magically work now, because it never did to begin with.

This goes beyond just renting, but I think that much is apparent to anyone reading this, so I'll just stop right here. What is more important is that we're aware of past mistakes so that we don't make them again just in more ridiculous ways.

That's all for today, I hope you've had a good August and I will see you in September! Let's charge into fall in style.

Thanks again for all your support. 2025 has been a weird one, but there are still many of cool surprises ahead of us. I can't wait until I can show you what I've been working on.

Until next time, have yourself a good week.

I've started a second podcast on the Patreon, the Drifter Mindset, about my storytelling and works. I also just put out a new episode about the difference between normalcy and the status quo! Check it out and join today!