Welcome to the weekend!
We're back with another one of these, this time on a subject I know we're all thinking about. The question is in just how artificial is everything right now?
This week let us tackle some questions based on this well discussed subject. What exactly is artificiality in art? Where does it come from, what is the source of it, and how can we move past it? Lastly, why does it feel like everything around us is artificial even when we know it's made by real people? We can't answer them all today, but we can scratch the surface before we can even think to strike at the heart of all this craziness.
What is really going on?!?
We're all well aware nothing in the arts or entertainment sphere is "natural" anymore, in that the ideas being expressed aren't deeper than surface level and rarely do they go beyond cliche phrases and unambitious characters or plots meant to rehash Current Year dogma. What we also don't address is that we also reshape this in the form of digestible Content meant to satisfy all the bots and algorithms that allow us to see anything anymore.
In other words, not only do we deliberately talk down to others in order to satisfy social demands, we also morph our language and alter our approach to our robot overlords so they can even be seen by anyone in the first place. In effect, we aren't actually working for customers: we're working for robots and filtering our "Content" to get it past them
The idea of "Working for the robot" has already affected video makers on YouTube and heavily filtered what they want to produce. If you wonder why so many channels have videos with wildly different view counts on their videos, this is the reason for it. They simply aren't doing what the algorithm gods demand of them. What these means is that they tailor their videos and thumbnails and advertising to be deemed worthy for acceptance by the algorithm (be it YouTube or any social media site) in order to maybe have an audience to watch their videos.
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| The robots aren't on your side. |
This also is why so many bigger creators now have multiple channels (some focusing on livestreams, for instance) because it will not negatively impact their original one. This is because they have to work around (and for) the robots who are their real employers.
Author David V. Stewart talks about the topic in the video above. Since he is a YouTuber going back many years, he has seen trends come and go, as well as channels and creators. Whatever worked back in the day no longer does, making it more of a hassle for viewers to find channels and for channels to get viewers. Essentially, much like everything else, it's been flipped on its head backwards from its original purpose and intent. Check out the video above to see how that is.
It is difficult to blame so many video makers on YouTube since, well, there isn't much choice, especially for those doing this for a living. However, it does not change the fact that their work is being changed specifically for an entity that does not care about them or their audience, and, in the end, will negatively impact the quality of what they do. It's a Catch 22 situation, and the only way to fight it is to risk angering the very gods you are meant to placate.
Basically, as they are, the customer is not the person engaging in what you do: it's the robot sentinel watching you overhead like a hawk and ready to blow you away like an armed satellite should you fail to meet its demands. Not exactly a healthy position to be in.
The only solution, as always, is to take a risk.
We're diving so deep into artificiality we no longer even remember the purpose of producing for people isn't to pump content out like industrialization taught us. It's not to make tons of money, either (though of course that's nice), but to create something that can reach people and show them something a little higher and leave them in a better position than where they started. We can't do that if we're too busy being distracted, terrorized, and ruled over, by things that simply don't matter.
And artificiality doesn't matter. This sort of "Content" will be forgotten. It will come and go and disappear as quickly as it came into the void with the rest of it. It doesn't matter how much the "Content" mimics the real thing--it has nothing to say that isn't surface level or has been repeated hundreds of times by people who have already said it better before. This artificial product can't aim higher or show anything new.
But we can.
Hopefully sometime in the future we can build a scene that has this focus of connection at the forefront. It sure would be nice. Until then, enjoy "Content" being pumped out into the pipes, because that's all we're going to get as long as we work for the robots.
Personally, I think we've all had enough of it. Audiences want something real, something they can believe in. That said, all we can do is wait for enough pushback on how things currently are in order to find another path out of here. Until that happens, we're simply stuck waiting and in neutral, hoping for a new way.
For a post-Cultural Ground Zero society, I'm pretty sure we're used to that by now. After nearly three decades of stagnation, what's another couple years? Hopefully we won't have to wait much longer.
In other news, I recently introduced a new podcast series on the Patreon called the Drifter Mindset. This one is specifically about my writing and storytelling. I read a story, talk about where it came from, the meanings, and the themes, and what it meant to me as a writer. The usual podcast will continue on as always, but this one will be another bonus for anyone who wants to join. It's going to be as in depth as I can get it to be, so the episodes will be longer than a usual episode of Letters from the Wasteland. I have been publishing for nearly a decade, after all.
All that aside, I hope things are going well for you all out there, and I'll see you next time!
Have yourself a good end of August.
Read a story of mysterious radio broadcast in the middle of nowhere from a young man stuck in the '00s! What is waiting out there? Find out in "Lightning Jim" in the brand new Mistcreek Tales!
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