Welcome to the weekend!
It's the last weekend of the year, and boy has it been quite the 2025. I'll talk about that in one last post on New Year's Eve to close off the year, but not right now. Today I wanted to focus on one last straggling topic I've wanted to cover but could never quite figure out how to. As you can tell I wanted to talk about a more recent phenomenon.
Today's topic is simple: Why is Smiling Friends popular? This might seem like a silly topic but it's one that's been at the back of my mind for a while now. This random show has seemingly taken the internet by storm in a way we haven't seen since probably Rick & Morty's initial explosion, and that was a while back now. Where did this show come from?
Now in case you don't know what Smiling Friends is, I'll try to go a bit into the background of it. The first thing to know is that this is a cartoon they debuted on Adult Swim with a pilot way back in 2020. Season 1 premiered in late 2021 with 8 eleven minute episodes (and one special), season 2 in 2024, and season 3 just this year, with two more seasons to come. The show was created by Michael Cusack and Zach Hadel, animators with a past on Newgrounds and YouTube, and an understanding of older internet culture and humor divorced from current trends. As a consequence, its comedy and animation style has managed to connect with not only older audiences but younger adults as well. Smiling Friends has a strangely universal appeal despite its very niche existence.
The series itself is about a pair of friends named Charlie and Pim who work for the titular company. Their job is to do what the title implies and bring joy to their client's lives no matter what it takes. The universe is a sort of a Roger Rabbit-like one where both people and weird animated races live side by side, and all the chaos that would unfurl from such a place. As a consequence the show also experiments a bit with character designs and animation styles, making its visual style very dynamic and adding to the unpredictability of the series itself.
You never really know what each episode will bring.
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| [Counterclockwise from Top: Mr. Boss, Alan, Charlie, Pim, and Glep] |
All of these factors help contribute to what it is that makes Smiling Friends such a success. Its budget is also miniscule, an entire season purportedly being less than a single episode of Family Guy or The Simpsons, and its odd tone and sense of humor also sets it apart from the tidal wave of Adult Animation that we've been inundated with since the 1990s. That being that it has a truly original sense of style and execution the industry has been lacking for ages.
To understand how this is, I should explain with a comparison. Let me give you an example using a recent animated film I saw.
Back during the summer I viewed Genndy Tartakovsky's Fixed, an animated film about a dog that was about to get fixed by his owners for, well, being a dog. The film is animated extremely well in 2D, some great designs and shots, and some scenes (the one with the cats in the alley, specifically) are extremely well done. All in all, it has all the makings to be a good cartoon.
That said, I didn't quite enjoy the movie. The reason? Oddly enough, it's entirely centered on the writing. The writing was been there done that and dated '90s shock humor I've seen a million times with no new wrinkles. It's hard to be shocking when you've been outdone by things the writer himself did (A Simpsons writer from the classic era wrote this movie, by the way) a quarter of a century ago. As a result, the film is hard to recommend unless you literally don't care about seeing the same thing you've seen a million times just animated really well this time.
That is my controversial opinion on this controversial movie, and that's that there isn't anything here controversial. It's just tired. I guessed everything that was going to happen before it did, because I've seen it before. Even the "moral" is straight out of the 1990s. Good animation can't save boring execution, and this movie is boring.
The problem is that western animation is still stuck in the 1990s irony-poisoned cynical and depressive mode its been since that time. Something like Fixed compared to Smiling Friends reminds us that Fritz the Cat wasn't well received for being shocking, but because it was literally doing things in animation we hadn't seen before. It is nice seeing an animated show with a unique identity trying to aim for something actually interesting for once. No therapy writing or pointless nihilism as a punchline, no reliance on shocking through tired gags to get by, but an identity that is uniquely built for the series itself.
The above video describes it more in depth, but what makes animation such a great medium is the expressiveness in drawings you can't get with other mediums. We've spent so long watering down what makes every medium what it was for the past 30 years we've gotten to the point that being the medium itself is considered criticism (see the terms "videogamey" and "overanimated" that did not exist back in the 1990s) because something dares to do what the medium does best and was always built to do. It's all backwards.
It's as if we've been taught that abandoning the medium itself for some kind of blob of non-identity, of generic Content, the kind that fills the corners of modern corporate slop, is the highest aspiration. How long can a medium keep itself locked into a time that is a quarter of a century old without dying? That's the question. And I think we have our answer via the current stagnant state of things.
And it's part of why the creators of Smiling Friends created their own studio. ZAM Studios was made in order to combat what the founders deem a stagnancy in the medium and in the industry itself. They are hoping to bring back some of the spark the industry has been lacking for some time. You can read the linked article to learn more.
Here is the work they did on the Billy Idol song from his recent documentary:
So what comes next? Well, it seems like underground animation has been making a lot of strides over the past few years. Perhaps the medium will soon dislodge itself from this stuck rut its been in for much too long and start delivering uniqueness again. We can only hope.
Until then, we have at least two more seasons of Smiling Friends to look forward to (probably more than that, honestly) and hopefully a new direction for the western industry that tries to take after its success. It would be nice to have an actual good trend spring up for the first time in ages. I sure hope it happens.
Animation is a greatly unique medium that deserves its respect. Not in the sense of making it "mature" or "serious" or whatever warped perception we have of art divorced from reality, but in the sense that it offers a way to communicate differently than any other one, and that is one that should be cherished and cultivated. We do not need anymore subversions or inversions of what makes the medium what it is: we just need to want to have it at its best. No more Peggy Charrens or endless subversions of her disastrous work as the be-all end-all of the medium.
We need to build, not tear down. And to do that, we need a new perspective on how we got here in the first place, and how to move on from it.
That's also what art is supposed to be: a celebration of life, of being alive, and what we're all capable of doing and being. We don't need crusty, dated 20th century principles and subversion to guide us anymore. We can finally aim for something better than that dead era.
And we can also have fun along the way.
Some examples of the show in action
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